The analysis of textual and situational context Imam Ali sermon entitled “ the reproach of kufa people”

literary texts , due to being multilayers , face different , social and cultural interpretations. The main aim of the orator is the persuasion of the participants to understand the textual context in the environment of speech situational context. The term of context is usually divided into two groups including (textual ) and non (situational ) contexts. Textual context studies the role of linguistic element in text and its effect on the functional and semantic outward display of text and it seeks to achieve the aesthetic aspects if text. Situational context is studied in a special situation where the text was created. “the Reproach of kufa people” is among sermons that imam presented to people in kufa to show his dissatisfaction with moral vices of people and because of not helping Mohaamd Ben Abi bakr . then remind people of their compared them with followers of Moavieh in order to stimulate their courage and activate them for against the enemies. The main question is what effects the different situational contexts of this sermon have on the conditions and coordination among structural and textual contexts and their beauty . one of the findings of this research is that this sermon , due to the congruence and proportion of different structural and textual contexts with situational context , is rich in unique literary, rhetorical and eloquent features. Using the art of meanings , expression and coordination and proportion of different structural and textual contexts with situational context improved the effectiveness of sermon.